How To Design Your Website For Both Search Engines And Users

How To Design Your Website For Both Search Engines And Users

In today’s online environment, a great site with no SEO will do better than a bad site with perfect SEO. The fastest growing factor that affects your ranking on Google is how much real people are satisfied by your web pages, and Google is constantly implementing new methods to calculate this level of satisfaction that don’t rely on keywords and back-links.

“At the same time, regardless of what Google thinks, you’re not going to have any conversions on your site if you don’t take into account the value that people are looking for when they visit it”, advised Luminous Design, the leading SEO and web design company in Colchester. “Failing to address the needs of your visitors condemns your website to a lifetime of high bounce rates and disappointing performance. Your web design process is where you need to address this.” Read more

The meaning of Web Design

web-947271_1920What is web design? Well, this can be answered in several ways. Generally, web design consists of creating both the structure and visual look of an online site. The primary purpose of web design is usually to showcase an individual or a company’s content by gathering related ideas and organising them in a way that’s neatly presented and suitable for their audience to access easily.

It really is combination of technical knowledge and creative visual flair, so not many people possess exactly the right combination of traits for the job, but it can come from experience. When it comes to the design aspect, there are many factors to consider including visual elements like the colour, layout, graphics, contents and fonts. It is important that all these elements are balanced and well-thought out.

Let’s start with colour; be sure to pick a colour scheme that represents the business or an individual, and contributes to the overall message and desired action for your audience to take. For the layout to work, all the graphics and content need to be laid out logically and assist people moving from one area to the next. Images, logos, icons or video clips must be positioned correctly ensuring they fit the whole theme and layout. From there we move onto the fonts. Be sure to pick a font that renders well in a web browser at different sizes, and is generally easy to read. Last but not the least is the content. Both content and design must both work in sync together, making sure you have the ideal content that matches your purpose and your preferred style.

Not only do you need to pay attention to design, but one of the most important aspects is creating a user-friendly and functional website in terms of the technical side, as well as putting it to the test and identifying issues to fix. This means testing the usability of the whole design and making sure the website is simple and easy to use for visitors. Following the process of making a user-friendly website will likely to keep and attract more visitors to your website. Factors to consider include navigation, compatibility, interactivity, multimedia use, accessibility and more.

If you want to learn more about web design, an article from The Guardian explains more detail on how to create the perfect website.

Web Design Trends in 2016

office-605503_1920Each year we see a different pattern when it comes to what’s popular in the field of web design. All the major players in a given online industry must follow the trends to stay on top with what customers, search engines and other users like. Let’s take a look at the following trends.

Flat design has been trendy for a long time. In 2016, many web designers still opt for this look. So why is it so popular? This design often contains three ingredients: minimalism, material design and responsiveness. It’s the perfect blend and balance of everything, when done right. Flat design, with simple colours, graphics and geometric shapes, provides a clear and fresh look to a website, which is very desirable. It is straightforward and delivers the message without too much complication. The flat design was also mentioned on Behance, stating that more and more people are starting to embrace minimalism.

Next up is the responsive design element, which flat design lends itself well to. Regardless, it can count as a trend since everyone should be taking action on this in 2016. So much traffic comes from mobile devices that it’s no longer an option to ignore it for the vast majority of web designers. Setting up a truly responsive website, which automatically adapts to any size screen, can be a bit tricky, but it’s worth investing in as soon as you can. Logic dictates that responsive design will only apply to more and more aspects of our digital world in the future.

Another design trend that was first launched by Google is called Material Design. The design scheme is supposed to give a richer and more realistic look compare to a completely flat layout, although it is similar in essence. The difference is, the look has more edge as it’s designed with more depth and shadow to give off a modern look.

Launch with Confidence – How to Launch a Website

Launch with Confidence – How to Launch a Website

Launching a website is big step in increasing your presence in the world. It can be a difficult and complex task. Like any complex task, this requires extreme planning. There are several steps to how to launch a website that you must learn in order to have a successful launch. Learning exactly how to launch a website will help to avoid many of the common mistakes that occur when starting out.

First things first, find out where you are going to put it. Finding a host is required in order to launch the website at all. Without this your website cannot actually exist anywhere. So when thinking of a website, think of a name with domain name in mind. A domain name is what you will have to type in to reach the website. This means that you want it to be easy to remember and simple for people to use. The problem here is that such domains are exactly the most expensive. Some of the most expensive domains ever sold are simple short words. So be creative when selecting a name and check if it is available. The next step is finding and paying for a hosting service. This means shopping around to find the cheapest but also highest quality web host available. Some suggestions are iPage,, and BlueHost. Check the uptime (this is how long the site will be up) and the speed of the server. If a server is too slow people may not want to return to your service. Whatever you choose, remember that a little extra can go a long way when it comes to quality internet service.


Next is to design the website. If you already have this done then you may still want to check through it. If not it is time to do so, as even if you know how to launch a website you still need to have a quality website to launch. Make sure it is easy to use the site. It is suggested that you find outside people, such as friends, to just test the site. Have them try to use the site as any customer would. Don’t tell them what to do, instead if they get confused this is an indicator that the website needs a redesign. If they are frustrated at any point it is likely that most customers will also become frustrated using the website. No matter how good the content of a website is, it won’t matter if the customer or traffic cannot find it. Other good checking mechanisms include using validation software to validate your code. If you don’t do this you may miss faulty code that may ruin the experience for your traffic.


Testing is an important consideration in learning how to launch a website. Using two copies is a good start. Have one for personal use and editing. This version will be the one you work with instead of messing with code online. The next should be the one that goes online. You update this one whenever you are ready to update the site. Also always test in multiple browsers. It should be remembered that all forms of browsers are used and so multiple should be tested in. It is advisable to see how your website works in Firefox, Chrome, Opera, Safari and even Internet Explorer. The wider an audience can use the website the better.

Another helpful little piece of knowledge in how to launch a website is to include a site map. This will help search engines like Google easily find all your content and allow for it to be found in internet searches. Keep all this in mind and you should be fairly well educated on how to launch a website.

Web Design Jobs

Web Design Jobs

Web design is becoming one of the best ways to earn an income right from your home or place of businesses. If you are looking for the right web design job then look no further. The right web design job is waiting for you. There are many, many online jobs for web design, so your best bet would be to take a look on the internet first and see what is available for you there. If you don’t have that much experience creating websites then maybe you should get some more practice before looking for web design work. This will ensure a competent worker and a satisfied client. This part is important, so don’t just skim over it. You will need experience to be a freelance web designer, period. No one will hire you without it. If you don’t have experience, don’t fret, you can always start now and learn how to create your own websites. It may seem hard at first but with a little practice and some dedication anything is possible, so get out there and do it!


You must be skilled and friendly and be willing to take constructive feedback to become a freelance web designer. Now you could potentially become a web designer for a company, but these are few and far between. You can go to and other websites to look for web design jobs, but I guarantee most are freelance jobs because this job is mostly done from the comfort of your own home. This is great because that means you can save money on gas and don’t have to go back and forth from the job and home. I know for a fact that there are many, many online jobs for freelance web designers out there right now who need skilled designers.

If you decide to go the freelance route, there a lot of great websites to look for freelance web design jobs. You can try, Fiverr, or oDesk to look for freelance clients for your web design expertise. The great thing about freelancing is that there is always work and you can always work at your own pace. There’s also never a boss breathing down your neck. The only thing you need to do is listen and work well with your customer and produce good results. Some clients may want you to work with specific programs so make sure you are well versed in all the programs that have to do with web design. You should also probably take a class or two before you think about doing web design, freelance or no. No one will want to hire someone with no experience, much less not know what html is.


Last but not least, if you’re considering being a freelance web designer, or a professional web designer, make sure you know what you’re doing. Know how much money you think you should be getting and try and find trusted and reliable buyers of your work. You don’t want to do a lot of work for nothing and not get paid. It’s important to find legitimate jobs online. Make sure that there is some sort of safe guard for your payment and also the work that you do. Research the legitimacy of a website that you decide to work with, but remember that everyone will have different experiences with each website you research, so be sure to read between the lines as this will help you find the job that is best for you. There are so many jobs out there just waiting for you to take them, so go out there on the big wide web, and search for the best jobs for you.

Web Design Classes in the Modern World

Web Design Classes in the Modern World

So you are interested in web design? Well finding a web design class that is right for you can be a hard thing to start doing, but if you follow the tips found in this article then I think it will make it a lot easier for you. The first thing you need to consider is if you want to take online classes then you want to find colleges that offer web design classes. If you already know the answer to that question than the whole process will be even easier! The second thing you want to think about is if taking a web design class is right for you. Are you trying to create your own website or are you trying to make a living? If you are trying to do either than taking a web design class will most certainly be the right choice for you.


There are many colleges all over the world that offer design classes. If you want to take classes in real life I suggest contacting your local community colleges and see if you can take a class on web design! If you are already in college than maybe you can just take an extra class online in your spare time, or if you’re just a person who wants to learn how to design a website than you could always find classes online! But if you want to take classes in the real world than you can always check out to help you find colleges near you.

Now if you want to learn how to design online and you are on a very tight budget, than many options open up for you. For example, you don’t necessarily need to pay to learn some things on what you want to learn. You can always look up free tutorials online using services such as, Google, YouTube, and other sites to find free tutorials online. Of course this might not have enough information for you, so if you are really serious then taking classes would probably be right for you. Be careful for scams and don’t ever pay for tutorials online. Tutorials for all programs can easily be found online for free.


Whatever you decide to do make sure you are ready to take the classes. If you have no experience I highly recommend that you learn the basics of internet programming. You can find many tutorials for this online also. Web designs has become a hot topic for people jumping into the internet world, but just remember there is a lot more to programming a website than just the design. You also need website hosting site and also you need to make sure that you are accepted to Ad Sense or any other ad websites to make sure that you get paid for each person that visits your blog and also the people that click on the ads on your webpage.

In conclusion, if you want to take a web design class you can choose to either take one at a college near you or taking a class online. Each option works out find, it just depends on what is right for you. If you are just learning the basics then you can find free tutorials online to help you jump into the web design world. If you want to take classes there are many out there for you to take so take it one step at a time and find the right class for you. Taking web design classes online or offline be sure to find the best option for you because some classes may differ in difficulty.