Responsive design is probably a term you’ve heard if you’ve been involved with any web design project over the last couple of years. A responsive website usually features flexible modules that can be resized or rearranged automatically to display the site’s content clearly on different sized screens. This means that whether someone views the site on a large computer screen, a tablet or a small mobile device, they’re equally able to read and view the content.
People have been saying it’s time for all businesses to upgrade to responsive design for the past three or four years. The problem now is that people who didn’t follow that advice are lagging behind, and they’re starting to see the effects on their business. Responsive design is probably relevant to more than half of your website’s traffic at this point, so it is really important.
It’s certainly true that the gap between businesses who took this advice earlier and those who didn’t is getting more obvious. Responsive design is a contrast to traditional static website pages, which usually don’t fit well on a small screen and often feature text or buttons that are much too small to read or use. Unfortunately, despite responsive design being widely recommended for several years now, many people and even businesses are missing out. Read more